Kelly Choos 
The global tech giant recently signed this nation’s idol Ahad Raza Mir as the official face of Xiaomi. The sole purpose of this collaboration is to increase brand awareness and engage the public, as Ahad will be equipped with the right answers and information by becoming an active brand ambassador for Xiaomi.
This year’s drop, the Redmi Note 11 series, is all about facing adversity while staying true to yourself. Rising to the challenge is a call to action to anyone facing obstacles, it’s a reminder that no matter what life throws at you, you are more than enough. Keep your head up and take up the challenge!
The nation’s idol becomes the new face of XIAOMI Pakistan
In the TVC for Redmi Note 11 there is an elephant in the room, struggles and obstacles encountered. the internal battle which is an ongoing dilemma, and how it overcomes them with sheer willpower and the support of Redmi with its features. It’s the journey of how we overcome and leapfrog the obstacles of everyday life while remaining true to who we are. People see the commitment on social networks but never the struggles behind them, life is so much more!
The TVC starts with a question. What is the challenge? This is me against me, being better than I was yesterday is the only challenge that matters. It goes a step further and tackles social media where everyone wants to be appreciated and loved by strangers, but staying true to themselves is what really matters in the end. Let’s move on, the fact that we have to be charged for everyday things so we can earn life is highlighted, ending with the note that the enemies will continue to hate you, you just have to take up the challenge and prove them wrong. The TVC features short, quirky puns that point to the features offered in this year’s flagship release.
Xiaomi celebrates its extraordinary and innovative phone launchRedmi Note 11 series, by birth team 11a group of young people who are always daring and enthusiastic, the best of the best, talented beyond imagination, who overcame every battle thrown at them and rose to the challenge, stronger. Team 11 has names such as Saheefa Jabbar, Haseeb Mirza, The Broad Boy etc. on board. When life throws obstacles, whether it’s getting that perfect shot or conquering the mountains in life, with your utmost willpower and the supportive features of Redmi Note 11, you can overcome anything.
It’s a powerful message to anyone dealing with negativity and self-doubt, a reminder that nothing is as strong as you and if you decide on something, it’s within reach.
To verify? Xiaomi Note 11 could be the first phone with 200MP sensor
