File photo taken on April 15, 2019 shows a guest posing for a photo during the launch event for the new Infinix mobile phone in Nairobi, capital of Kenya. (Xinhua)
Transsion Holdings, a China-based smartphone maker, led the African smartphone market in the second quarter of 2022, with a combined unit share of 48%, according to a new study by a global research firm.
NAIROBI, Sept. 3 (Xinhua) — Transsion Holdings, a China-based smartphone maker, led the African smartphone market in the second quarter of 2022, with a combined unit share of 48 percent, according to new research from a consulting firm. global research solidify.
The International Data Corporation (IDC) said Transsion, which makes Tecno, Infinix and Itel brands, overtook Samsung, which held a 25.8% unit share. Samsung, which takes second place, saw an 11.3% drop in shipments quarter-on-quarter.
Third-placed Xiaomi, another Chinese manufacturer, had a 6.6% unit share in Africa in the second quarter; its shipments fell 8.3% from the previous three months.
File photo shows a shopper buying an item at a Tecno electronics store along Luthuli Avenue in Nairobi, capital of Kenya, Oct. 15, 2020. (Xinhua/Charles Onyango)
George Mbuthia, Senior Research Analyst at IDC, said in the report released Wednesday evening that shipments of 5G devices in the African smartphone market grew by 26.9% and their share of the overall market is increasing as major brands are launching more flagship 5G devices in the market.
He said the 5G segment includes foldable smartphones, although the adoption of this new technology has been slow due to the high prices of these devices. “In the long term, these prices will go down and as the economic outlook improves, they will gain more market share,” Mbuthia noted.
The study shows that smartphone shipments to Africa fell by 7.9%, with a negative economic outlook, rising inflation and component shortages affecting markets in the region.
Feature phone shipments, however, rose 10.6% as their lower prices offered a viable alternative for cash-strapped consumers.
According to IDC, the top three smartphone markets in Africa by unit share were South Africa with 16.6%, Nigeria with 13.8% and Kenya with 7.7%. In all three cases, deliveries decreased compared to the previous quarter.
According to the study, smartphone shipments to Egypt, which traditionally ranks among the top three in the region, fell by 62.7%, reducing its market share to just 4.3%, sixth place in the world. general classification on the continent.
The sharp drop in Egypt was blamed on restrictions on imports of mobile phones, as the government stopped approving letters of credit for non-essential goods.
IDC expects smartphone shipments to Africa to grow 16.9% in the third quarter and another 9.5% in the fourth quarter.
Ramazan Yavuz, senior research director at IDC, said the overall smartphone market will perform better in the second half of 2022.
“Chains will strive for greater shipping allowances as they seek to manage supply shortages and capitalize on what will likely be a period of high demand for smartphones due to the December festivities. and Black Friday deals,” he said. ■